Over two decades across client side, agency side, and platform side in Sub-Saharan Africa. Marketing leader, digital sales operator, technology builder and AI adoption guide. I help companies grow across all four, in ways that show up on the bottom line.
For twenty years I have sat at the table where the decisions are made: as a client spending the budget, as an agency building the strategy, and as a platform setting the rules. I was Head of Digital Business at Insight Publicis, then Head of Growth Marketing and Partnerships and later Head of Advertising, both VP roles, at Jumia, and Agency Partner for Sub-Saharan Africa at Meta. At Aleph I was Regional Meta Director, then Managing Director for West Africa, and today I am Managing Director, Sub-Saharan Africa. In 2026 I completed AI Governance, Saïd Business School, University of Oxford, and Gen AI: Beyond the Chatbot, Google Cloud. I am also the founder of Digital Tech Sales Academy, training Africa's digital and technology sales professionals.
A six-phase AI adoption method for businesses in Sub-Saharan Africa: Scan and Score, Win Quick, Identify Champions, Train and Transform, Calibrate and Correct, Harden and Scale.
Based in Lagos, Nigeria. Active across Lagos, Accra, Nairobi, Johannesburg, Abidjan and Cape Town. Email: me@martins.com.ng